Seth Ellsworth

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About Seth

Thank you for reading. This is all kind of crazy. I post this stuff and people keep reading it and saying nice things. Even things like "Seth, you've changed my life."

But I put the good stuff in private emails to those who subscribe here. I write every day. If you're not cool with that then don't bother subscribing.

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by Seth    July 25, 2015

Blackford Chronicles Part V: Double Down

(Part 1, Part 2, Part 3, Part 4)

It all comes down to this.

First, if you were in my situation what could you have done to make the situation 2X worse?

I’ll tell you in a second. Because I did it. This is by far the biggest takeaway and the motherload.

Have you ever felt “stuck” in life or business? Not seeing a way out. Not wanting to look at the future because it’s full of everything you don’t want (which is more of the same). Do you know what you need to do to move your life and business forward but you just can’t get yourself to do it so you feel like you’ve exhausted your resources and willpower with nothing in the tank left at the end of the day?

Kinda like me and my beloved Blackford.

It’s clearly upside down financially. Paid more for it than I can get out of it. So what do I do? I pay to keep fixing it because the motor’s fantastic.

Truth is, if I’m being honest with myself, it’s not much more than a very expensive motor at the moment.

Once you have committed to something and your commitment turns out to be a mistake, what does the normal person like you and me do?

We double down on STUPID.

We try and prove or justify our stupidity by sticking to it, even when we know there’s a better way. (I could still sell the dumb Blackford, take a loss and get a brand new minivan which in the end would be better for my family).

In a practical sense, if we want to adopt a new habit but we’re low on willpower because our approach to habit building is far too reliant on it, our answer is to beat it to death with more willpower (that we don’t have).

If your personal life is out of whack and suffering because you spend too much time working and have no time for your family, what do you do? You work harder to “just get through it.”

Makes no sense.

We try and beat a dead fish with another dead fish.

How’s that working out for you?

I have a lot of coaching clients who were in situations from which they couldn’t see a way out. No clear path. No choices. And the only answer they could see is just “double down on stupid”…. until they have nothing left to give.

I understand. Trust me. This Blackford situation is case in point.

So how did I double down? You probably won’t believe it when I tell you.

I thought this salvaged vehicle situation was such a catch that I did something horribly stupid.

I bought two. Yes, two.

A white 2013 Ford Explorer Sport (the Blankford) AND the Blackford in one sitting.

Yep, that’s $76,345.21 of salvaged vehicles in one day.

Go ahead, laugh your head off. And no I’m not going to belabor the virtues of the Blankford. My experience with that car hasn’t been much better.

I’ve learned from my mistakes. Have you?

If you’re sick of doubling down on stupid in your life and business and are willing to look at things in a new way, you owe it to yourself to take me up on a call.

What awaits you is an instant breakthrough.

Go here directly to apply for a call NOW: https://InstantBreakthrough.com/FREE

Or click here to read about the details as to why I’m doing it and dozens of testiomonials from people who have taken me up on it.

So what’s it going to be?

Double down on stupid or breakthrough to new levels. Choice is yours dude.

Go. Fight. Win.

610SETH

P.S. This really is the finale of this little series. However, expect more emails in your inbox.

P.P.S. I don’t know how long I’ll be able to keep offering these calls. My schedule fills up pretty quickly. I just posted a few more time slots before I sent this email. First come first served.

by Seth    July 25, 2015

Blackford Chronicles Part IV: Nightmare on Repeat

(Part 1, Part 2, Part 3)

Redeye to JFK.

I’m sitting on the A train to Manhattan as I write this. Being a country boy, I’m braving the storm of awkward stares from people with very large Dr Dre Beats headphones on to get this to you.

The Blackford Chronicles continue with the most annoying and unbelievable turn of events… yet we still haven’t reached the mother load.

I’ll save that for the finale tomorrow.

I mentioned that the Blackford I bought had but a weeee 440 miles on it. Great right? It was salvaged for hail damage. I’d thought I’d won the world with a deal too good to be true (alas… it actually was, in an epic way).

Well, this part of the story I wanted to share today involves a bit of a pretext or backstory.

Hail damage requires that you replace all surfaces that face up. Meaning the hood, the roof, etc. In order to replace the roof you have to literally CUT IT OFF and weld on a new one. Well, turns out, the shop that rebuilt my Blackford was in Hawaii. The truck was salvaged in Oklahoma. Anyone’s guess how the dumb thing ended up Hawaii. Anyhoo, after they cut the roof off they just let it sit for, um, I don’t know, weeks maybe? In Hawaii there’s a quality in the air that puts a fine red coating on things. It wrecked the interior of the car… Imagine the damage to a vehicle sitting open with no roof in a humid wet climate. (Yes, I STILLLLL bought the dumb thing though the interior looked like that of a 12 year old truck owned by a family with 8 kids. So… back to the repairs. Welding a new roof back on, coating the whole thing in Bondo, painting it to match and then putting it back together is no small task. And that’s where it all went bad.

I live in a warm/hot climate. In the summer it gets over 100 degrees regulary.

So, with that hot climate in mind…. what is the result of a careless Bondo + paint job that had mistakenly trapped in tiny amounts of moisture and/or air bubbles?

Don’t worry. I shall tell you.

The paint on the entire roof of the vehicle began to bubble like a geyser from Yellowstone National Park. Then of course it cracks and peels and starts to rust.

Blackford. You’re killing me.

First time it did this to me was last summer (2014). Notice I said first time. They did a patch up job.

But just yesterday I dropped the truck off to get repainted AGAIN with a much more violent occurence of said bubbling. This time they are going to re-Bondo the entire roof.

Damnation.

It’s like a bad dream on repeat.

So what’s your bad dream that repeats over and over again?

Could it go something like this?… Might be the effects of one small habit or change that you struggle to create and stick to OR one bad habit that you can’t shake… they act like a tiny air bubble under the surface of the paint that when baked with pressure they explode and wreck momentum and cause… um, well, [insert any manner of bad or expensive consequences here] … but no matter how hard you try, your “patch job” doesn’t quite do the trick does it? So the cycle gets stuck on repeat.

You need something else, a deeper change and instant breakthrough.

And that my friend, I can afford you and it won’t cost you the price of a paint job or two paint jobs and one epic lemon of a vehicle either. Won’t cost you anything but 15 minutes.

You know what to do with this link: https://InstantBreakthrough.com/FREE

Tomorrow… in case you were wondering, yes, it gets worse. (Again, take a trip to the future and read Part 5 here).

Go. Fight. Win.

610SETH

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