CAUTION: Need more info? Feel free to read below. But don’t say I didn’t warn you. If you don’t already want to change your life and business then this won’t help. This is my effort to UNSELL you. Buyer beware.

If you want me to sell you on the virtues of changing your own life, then the Breakthrough Challenge is not for you. I won’t do it. You should have that desire whether you grab your ticket today or not.

And I won’t give you much help with that, neither will the words on this page. But if you must read the details there is plenty of words to keep you company.

But let’s be clear. I won’t descend from on high to magically magnetize you and manipulate your brain to get it to bend in my direction and open your wallet.

Nope. Sorry.

If that’s what you want then go somewhere else. Ain’t no slick sales tactics here. No pychological manipulation and conversion strategy. No hypey sales copy. No promises. No platitudes. No guarantees. No bonuses. I want your guts and heart.

How’s that for a pitch?

If it sounds uncomfortable. Good.

You will quickly find out that I ain’t care much for what others would call “best practice.”

REQUIRED: I want you 100% conscious. If you can’t turn off the reactive, instant gratification, fearful consumer in your mind then you won’t like what I have to say because this is a full on assault of your conscious mind.

What This AIN’T

Lest ye think this challenge you are about to commit to is something it ain’t… Let’s “ain’t” a bit.

(If you are a member of the grammar police, please keep to yourself).

This ain’t your grandma’s personal development in a box. What you will experience here is unique. To my knowledge a digital guided experience like this has never been created before. It’s not rehashed book smarts. It is experiential in every sense of the word.

In the Breakthrough Challenge, nobody sits on the sidelines.

This ain’t a big box of stuff, or a book to sit on your shelf. I won’t be adding to your collection of personal development relics. I’m not interested in being a trophy on your mantle so that you can show people how much stuff you’ve studied and learned from to make yourself feel important and smart.

This ain’t for your enjoyment or entertainment. Though I try and create an environment that increases and ensures engagement, I’m not your entertainer. If you want entertainment, go buy a ticket to Hamilton on Broadway, if you can scalp one. That is really, really entertaining.

This ain’t an intellectual exercise. I focus on real life results anyone can understand. I give you no peer reviewed studies…. or empricial data. Statistics. Analysis. Research. Scientific proof. Brain science. Social pychology. Those are for a different time and place. We deal with the part of you that science can’t define because there is no box for it. No label. No limit.

You don’t need proof that you can change your own life. You need commitment which cannot and does not come with the need for proof.

Your need for “backed by science” is a crutch and an excuse to play small. Maybe you know a lot or know too much. If that’s your game, you won’t like the league I play in.

This ain’t a complicated mess of steps and modules. You’ve got enough overwhelm. I won’t give you more.

Simple wins. Every time.

If you can’t handle simple, you will go insane in my world and likely fall out of your chair because of how simple and true the principles you will experience are.

You’ll see just how dramatically those simple things will rock your world. You get exactly what you need and nothing more. It is expedient. As entrepreneurs, we crave simple. But simple is hard to find. Here, we don’t bloat.

This ain’t for casual or unconscious consumption. I will not feed your info-fix and give you another hit on the emotional crack pipe that you crave. If you feel like you must be llistening, reading, going to xyz podcast, book or program or seminar in order to feel like you’re moving forward in life, stop that. You are consuming uncontrollably and it is keeping you stuck. Lets try creating instead.

People want emotionally feeling of progress that comes from coaching but don’t want to do it. You can tell people you have a coach. If that’s you. Don’t bother.

This ain’t for getting “learned” and stuff. I’m not interested in teaching you. I don’t care if you consider yourself a student or not. I’m not your guru or expert. I am interested in you experiencing growth firsthand. I am interested in providing the environment for you to change yourself.

What Will It Do For You? <== Silly Question

Aside from installing ONE clear and purposeful upgrade to your life that sticks.

I. Have. No. Idea.

Since you get to choose your own adventure (remember them books?) I couldn’t possibly know.

Add to that the pure fact that the results from the Breakthrough Challenge Experience are so unpredictably awesome I won’t even venture a guess.

They are awesome enough that I refrain from putting ANY case studies and testimonials on this page so that they don’t color your choice in any way or limit your intention.

For me, I’ve stopped freaking out over client results because…

• Client results were way better than my own.
• Client results were categorically too good to be true.

Hearning of client success is normal now, but it never, ever gets old.

Sound good?

In terms of results, all you should expect from yourself is that this one-of-a-kind guided experience creates a turning point in your life… where you unleash the superhero version of yourself that has been in hiding your whole life because it hasn’t been safe to come out.

Who this is for and who it ain’t for

No idea what’s going on in your world but I’ve met a ton of you on the road and can speak to the most common scenarios that pop up.

I know my people. I know entrepreneurs. This experience was built for you by one of you.

• Maybe your business has reached a new level and you’re being tackled by new devils inside and out.
• Maybe your business has scaled to new heights and you’re frozen with new frights.
• Maybe you’re staring down your biggest year ever but fear that it will come with a heart attack.
• Maybe you’re feeling the grind more so than ever and that everything you care about is being ground to bits including the best years of your life and the relationships with the ones you love.
• Maybe you were once fit but now you are un-fit.
• Maybe you grew up wanting to be a fireman and now all you do is put out fires but the fire at home you can’t seem to put out.
• Maybe you started your business to live the dream and now that dream has become
• Maybe you’re so tired on worn down because you’re “always on” because the iPhone is the first light on in the morning and the last light off at night.
• Maybe you feel like your kids are growing older and your work is growing bold, stealing you from them.

All of this or none of it may be on your plate. If it is, now is perfect timing.

• If you are an entrepreneur who is sick of the constraint and the overcomplication in products programs and systems that are supposed to change your life but all they do is leave you more overwhelmed depressed and searching for more answers.
• If you are an entrepreneur who jumps out of planes, runs marathons and drives fast cars seeking for momentum but can’t find it in real life, in relationships or in the quiet of night.
• If you are an entrepreneur who craves real measurable results and not just more information that does nothing but keep you stuck feeling like you’re not good enough yet or not there yet.
• If you are an entrepreneur who lays awake at night wondering if there is something wrong with you because clearly you just can’t get yourself to DO the stuff you know you need to do.
• If you are terrified that maybe they’re going to finally find you out… that you’ve pulled one on them and you’re a “fraud.”
• If you are an entrepreneur who is experiencing growth and greatness, but silently you wonder how long until the house of cards comes falling down because it can’t be going this right. Something has to break.
• If you are an entrepreneur who has always feels alone, that nobody understands you or knows what you’re feeling.
• If you are an entrepreneur who has a fierce drive to contribute but can’t seem to get out of your own way and get the things done you know you need to get done every day in order to move your contribution to the world forward.
• If you are an entrepreneur who struggles with being consistent in your morning routing or daily habits and your path is littered with starts and stops and guilt and shame because you know you need to take care of yourself in order to maintain momentum and keep pace.
• If you feel like you’re chasing something big, that’s bigger than you and you’re feeling small thinking of the bigness of it.

When is it time to change? What would your life be like if you made that change years ago? Where would you be now? What have you sacrificed to stay stuck where you are?

It’s time to put mind over matter… the matter of your body and the matter at hand and get your breakthrough.

Step up.

No matter what your story, where you’re from or why you’re here, IF you want to make a change and you know that the time is now, this is for you.

• Change NOW.
• Accept that simplicity wins.
• Commit to yourself.

Let’s go.

The Unconditional Money-Smack-Down Guarantee?

This will be fun. Why are you still reading this?

One time (emphasis on ONE), I gave a guy a guarantee. To date, he’s the only person to go through any version of this Breakthrough Challenge experience and not benefit from it…

Wonder why? I don’t.

And of course he asked for his money back and I gave it to him.

I get it. No matter which level of Breakthrough Challenge you choose, there is always an investment to be made and there is always opportunity cost.

It will cost money, time, effort, energy and focus whether you choose the minimum or maximum experience (free or paid).

This is where I am supposed to insert a risk reversal guarantee of some kind… they say I should offer some sort of a risk reversal for the time, money, effort and all that.

Ha.

Aside from that being just as ridiculous as you asking for a refund on your own life because you didn’t turn out to be the person you thought you could… here’s your risk reversal…

Buck up Bronco. You are an entrepreneur.

All you’ve ever done is banked on yourself. Has that ever felt like risk? No. It’s a simple calculation.

Buy your ticket now and if there were risk to be found, you can calculate it like this:

To reverse your risk you must commit. Period.

I can’t do that for you. And since I care too much, I shan’t undermine your commitment by handing you the “best-practice” cancer we often times call a money-back-guarantee.

Good thing I don’t care about best practices.

I don’t want you participating unless you can gaurantee me that you are 100% committed. Period.

If you need any kind of guarantee from me, go somewhere else… because I DEMAND a guarantee from YOU.

I care about changing lives, your life. This isn’t some trite game of salesmanship. It’s time to step up and do it consciously or we’re done here.

So for the sake of guarantees, here’s what I will guarantee you.

1. I guarantee that I will do what I say I will do and I will show up every day with every piece of guts and heart that I can summon.
2. If you are willing to guarantee your personal commitment, I will guarantee you that this experience will profoundly influence your life.

If you cannot commit, then don’t participate because once you start, the only way out is through.

In case this wasn’t clear… the only chance you have at getting your money back on New York Knicks tickets is if the game was canceled. Same here… but this show ain’t being cancelled any time soon.

But That’s Not All! Get $125,3495,859.19 Worth of Bonuses

What did you expect to find here? And yet you’re still reading.

“He’s breaking all the rules.”

Yep. I refuse to give you extra reasons why you should or should not change your own life.

That is flat out silly.

If you don’t have enough reasons right now to change your own life then this experience won’t work for you anyways so don’t buy a ticket.

That desire has to come from within.

If I were a normal online marketer hocking a normal online course by manipulating your emotions I would be sure to set off your lizard brain by alerting you that if you say no to my offered you’d be missing out on $125,3495,859.19 worth of worthless bonuses.

Just make the sheer amount of bonuses worth more then the product/course/service and you’ll create a buying frenzy, they say.

That is standard procedure. I don’t do standard procedure.

How could I possibly create bonuses that are worth more than an entire life well lived?

There is NOTHING I could give you that is more important or fundamentally life changing than the Breakthrough Challenge.

This is the single most powerful stuff I know. It is the simplest and most profound stuff I know.

I shall not endeavor to insult your humanity by trying to offer anything above and beyond what is already here.*

Should you be seeking a bonus, I will give you one… Your bonus, should you choose to accept it, is the momentum that inevitably gushes through your life as a result of your breakthrough experience.

That momentum changes unexpectedly and unpredictably all kinds of other stuff that we could never predict and it’s awesome. A fine side effect.

None of that happens until after you commit and come out the other end of the Breakthrough Challenge, a conqueror. To the victor be the spoils.

*I reserve the right to add whatever I want to enhance your experience. I just won’t tell you about it before hand. I’ll just do it.

Testifications and Social Spoofs Are In! Here’s What They Aren’t Saying

Sorry but not sorry.

No social proof. No testimonials. No cherry-picked case studies on this side of the Breakthrough Challenge.

Oh, I’ll tell you plenty. Just not here, but on the inside.

Ha.

I can hear them now. The “best practice” police…

You might think my resistance to give you any “proof in the pudding” is proof that I don’t have any proof.

And I shall say to thee… you can think whatever you want. I’m still not going to scratch that itch. Not my thing.

You want social proof and testimonials to know this is legit? You want scientific and social proof.

Why?

First, you want it to appease the doubt in your own mind about whether or not YOU can do it.

I’m not going to feed that flame. We’re going to dowse it with truth, snuff it out and light a new one that has no doubt about who you are and what you’re capable of.

Second, you want it to validate your choice to step up and commit… to buy your ticket now.

I already told you I will not tamper with your choice to commit for and in behalf of yourself, your present sanity and your future greatness. This is your choice and your unique experience and it must stay that way.

Full commitment or nothing.

I won’t allow your adventure to be colored by the experiences of others and subject to the experience of others.

I have no idea what your experience will amount to other than installing an internal upgrade that changes your life.

Aside from that, there are two major issues with modern day case studies.

Firstly, all too often the testimonials on sales pages are fake, conjurred, doctored, solicited and manipulated.

That ain’t the game we’re playing.

Bragging About Results Or Not?

Secondly, your results are exactly that. YOUR results. I don’t care to use your successes as my trophies. I just don’t think that’s right. I won’t do it.

I do not achieve YOUR results and I therefore take no credit for them. I’m not the star of the show here.

We create this experience together.

If we can’t come together to help and support one another in this journey then what have we got left to stand for if it’s not to raise each other up?

So let’s not get the wires crossed.

The only thing I take full credit for is the agonizing work of creation to bring this to you. I am proud of what I created here.

Now, don’t get me wrong. I will share some stories from time to time when they are appropriate. I may share some in private, with permission only.

So if I can’t brag about client results, what’s in it for me? What’s my trophy?

The light that is lit in a dark corner of yourself that never burns out.

That is my trophy. I can see it. You will feel it.

That is what drives me. Not a client income explosion or off-the-wall achievements or championships or big exits.

Thirdly, I will not be gracing your eyeballs with testimonials, case studies, or pictures with myself and famous people just for the express purpose of borrowing credibility by association and positioning myself above anyone else as if Seth is the answer and the reason and the hero and the expert and the guru who you trust to cast your cares upon and and throw your common sense and definitely your critical thinking aside because he’ll fix everything so long as you pay me money.

Time to stop that non-sense. It’s everywhere and I want no part of it. I don’t care if it hurts my conversion rate or lowers “sales.” It doesn’t serve you and will not serve your result and that is what matters.

This isn’t about me. I don’t care what you think of me. I care what you think about yourself…

Because you change yourself. I don’t change anyone.

Sure, I’ve uncovered a trick or two to grease the skids a bit, else why are you here?

But I’m no better than you are. I’m not your guru and I don’t intend to be one. I don’t know everything. I don’t pretend to know everything. I’m always learning. I learn from you. I learn from every client phone call. I learn from the stillness.

I am, however, world class at a very few things…

One of those is hitting a golf ball really really far and another one is flipping on the internal light switch in humans.

But bet your nickles I struggle just like you do. Most of what I share I’ve learned through the crucible of experience.

The fight for excellence is real and spares no one. I’m not invincible. I’m not perfect. But I will never stop trying and neither should you.

There will be no testimonials on this page that paint me to be any more than I am. I am Seth. That is enough. I am a father and a husband who happens to have a life-changing message you must hear and the guts to share it boldly.

Some people call this Breakthrough Challenge the Near-Seth Experience, fine. That’s how they describe it. But realize, it wasn’t me that came up with that and a lot of people told me that was the perfect description so I’m rolling with that play on words. I do take people to the edge.

“But Seth…” they always says…

“If you leave your sales page devoid of testimonials and case studies and nice things people have said about you, how will anyone know that they are NOT the first to have gone through this experience?”

You won’t.

“How will anyone know that I’m not just a charlatan? A wolf in sheeps’ clothing?”

You won’t. Irony is, you’ve probably heard of the Breakthrough Challenge by someone that isn’t me.

“How can I be sure that this experience is worth it?”

You can’t. If you don’t want to sit through a Knicks game, don’t buy a ticket.

If you still want proof, then create the proof in your own life.

Bottomline is…

Your participation in this challenge has little to do with me or the experience I’ve created and everything to do with your level of commitment to breaking through the barriers in your own life.

It’s on you. What is your level of commitment?

Minimum or Maximum?

What’s the Breakthrough Challenge All About?

This program is the exact process and experience I charged private clients $15k for.

The Breakthrough Challenge is a digital guided experience for entrepreneurs that is crafted to create and install change, like software, fast and permanent… and do it in a way that upgrades your mind so that you perform better, think clearer and do so with more confidence and momentum than ever.

In short, we install momentum.

The lame terms you could use to describe this thing is behavior modification, bridging the behavior gap, change management, habit creation… any of those will work.

I help you experience what it’s like to vault the behavior gap, to finally DO the things you know you need to do to change your life and do it without all the drama and friction.

I’ll bring you to the edge, let you jump and watch you fly. And that’s exactly what it will feel like.

But it’s nothing you’ve ever experienced. I can guarantee that.

The result is, momentum. Going faster with less friction and resistance. Less pressure and noise and more forward movement. More confidence. Less doubt and more trust.

You get out of your own way, straighten out the mind and perform at an entirely new level in you LIFE and your business.

With the keys I give you, we’ll unlock the cage that has locked down the superhero version of yourself for far too long.

Time to let the superhero out.

How is it structured?

Wouldn’t you like to know?!? As you might guess, the structure of it is irrelevant for the choice you have before you. Do you want to change your life and business or not? Do you want to play at minimum or maximum?

I’m not interested in you purchasing another product or program and letting it sit.

What you need to know about this experience is that either it changes your life, or it kicks you out (which by default will change your life too).

There is no… “I’ll use this later” or “I’ll buy this now and come back to it when I have time.”

Once you commit, you’re in. I will not let you sit idle.

I’ll leave most of the details out until after you grab your ticket and commit.

Here’s what I will tell you:

• Expect an email from me every day for 30 days. That starts immediately upon registering your ticket.
• Yes, you must check your email. Can you handle that?
• It’s spoonfed. Little bits every day. Some days just a few minutes. Others a bit more. Some days some work.
• Built in accountability keeps you in line or you will get kicked out and there is no safety net.
• It’s specifically designed to NOT be overwhelming and to even be enjoyable. I give you just enough in just the right way to get the result you want.
• The structure will challenge you, thrust you out of your comfort zone but it will not be overwhelming.

I know entrepreneurs and there is no situation that I know of, no life so complicated and busy that you couldn’t participate. In fact, it’s in the hardest times, the busiest times, the roughest times, that this experience will shine the most.

Don’t wait for a quiet moment. Come join the ranks. Now.

Though the guts of the experience is an all out assault on your identity and who you think you are, it’s doable, even for the busiest of humanoids.

This truly is an experience we get to walk through together a bit at a time.

ONE change. One experience. 30 days. EVERY DAY.

How do I get started?

There are two levels of tickets you may acquire.

Minimum, which is equivalent to what you’d call “general admission”. It’s free, as in, it costs zero dollars if that’s all you measure costs by. It requires heart and guts.

Maximum, which is equivalent to what you’d call box seats with a premium perks and a backstage pass.

There is no in between.

The Minimum Experience

Forgive me for not selling you anything. The ticket to the minimum experience is free of charge.

Why on earth would I dare give away this experience for free?

Here’s why…

On my death bed, I refuse to have on my conscience the thought that there was someone I could have helped but I did not becaue they had not.

No. Not on my watch.

I don’t care if you pay me for this. I will serve you 100% anyways because you are worth it.

But they say if you don’t pay you don’t pay attention…

Yeah, as you might guess, I’ll shoot all kinds of holes in that one but for now let’s let it be at these few nuggets…

Let’s quit the lies. Change comes from within. It doesn’t come from buying something.

I know a lot of people that pay a lot of money and do nothing. I don’t stand for that. I will not let you do nothing.

Add to that the game of “high ticket” stakes. I’m not going to play the game of “I only think you’re cool if you pay me money and as soon as you stop paying me money you’re dead to me.”

No. No.

I care about you regardless of whether or not you are a private coaching client.

But my friend. Don’t be a statistic.

It’s up to you as to whether or not you want to become a statistic.

I am giving you the opportunity to change your life for free expecially if you do not have the means to afford the maximum experience. That is exactly why this option is here. It’s not glamorous and you’ll find it will get the job done for you nicely.

But for heaven’s sake, take the challenge anyways.

I believe money does not define one’s level of commitment. You define it. Up to you to prove me right.

I believe in the human spirit. I believe in who you are.

The Maximum Experience

If you have the money, use it. Commit. It’ll enhance your experience tremendously.

What a Maximum Experience means for you is more support and resources. Which could mean everything for you and your experience

But let’s be clear, the cost of the ticket means nothing in terms of your commitment. Your commitment level should remain the same regardless of how much the ticket is. Feel me?

Choose It or Lose It

It’s time to commit. It’s up to you. Choose your own adventure.

I don’t care what you choose but whatever you choose, be committed to it because there is no going back on it.

Regardless of your choice, I won’t think any more or less of you either way.

I leave that up to you to choose to commit and I honor that commitment on my end.

No matter what you choose… know this.

• You still get the same process I taught over and over again for $15k per head whether you buy a ticket or take the free route.
• You still get one massive simple change installed in your life in such a way that it moves you forward, fast.
• You still get the simplest and most powerful tool for personal development you will ever experience in a way that is simple and the antithesis of overwhelm.
• You still get a big frickin’ bear hug when I see you in person.
• You still get my heart and guts on your team for 30 days.

So tell me, do you want to be minimum or maximum?

Worst thing you could do is stand there and do nothing. Move. Go. Commit. Now.

You have no excuse for doing nothing. I have created this program to serve every entrepreneurial humanoid that comes my way if they can handle the heat. So step up, and take the offer.

Parting Words: Drop the Doubt and the Excuses… They Just Won’t Fly in My World

You may think I’m weird. Crazy. Whatever. I don’t care much about what you think.

I do what it takes to get the best out of people. Call that my superpower. And I pour a lot of care on top of that.

Yes, that means it might be abrasive for some but you will never mistake my tough love for a lack of love.

For those who aren’t interested in getting the best out of yourself and doing it sooner rather than later. Why are you still reading this? Read no further.

Maybe you’re reading this far because these words are amusing and you have no intention to step up to a challenge. Is that what you do in normal life? Consume? It’s time to create. The choice is yours.

I believe in you.

I love you. I don’t care if you think that’s weird or unprofessional.

If you feel something. Follow it NOW. Commit then allow me to help you follow through and your life will change.

I speak to you from the inside out. If you don’t feel that then I’m not your guy to lead you today and that’s fine.

But by the end of this I hope to call you a friend because I cherish the opportunity to be a part of your life and maybe down the road we’ll meet in person or even get to work together more closely.

If you think I’m whack, weird, over the top, then you can be right and you can leave.

I don’t care what you think of me for doing things this way. I don’t. You can snicker all you want and I’ll happily take my little band of courageous humans and we’ll go change the world together. Literally.

I want you fully conscious. Put your consumer asside.

I’m here to stare you in the face and for you to open your heart and say “I choose to commit to myself and change my own life.”

Questions and Answers

Single biggest reason to jump in to the challenge?
Because the single biggest reason for your frustration is that you have a paralyzing fear of how truly great you really are and that fear needs to get gone. What if it’s actually true that you are a superhero?

What is it like participating in the Breakthrough Challenge? What can I expect?
I’m not going to say. That’s all part of my not-so-subtle plan to use this singular experience to alter your existence forever. You shall not know what to expect. I don’t care if that bothers you or not but the reality is that it’s to your advantage that you have no idea what to expect. Trust me.

What results can I expect?
No idea other that to install some new software in your mind and heart in a way that puts more life into your life and gets more done.

Why I put 567 hours into building this experience only to give it away free?
Because I can.

Why should I choose the minimum experience?
You shouldn’t, unless finances are an issue. To those that don’t step up to the Maximum Experience who have the resources? It’s because you are SCARED of your own internal greatness. I get it. Trust me. Jump in and I will show you how to quiet that fear forever.

Why should I choose the maximum experience?
The downloads are great, but the worksheets and the weekly calls are magical. They will make you go faster with more clarity and get it all right on the first try.

Which should I choose?
Here’s my recommendation: If you have the means, take the max. If you don’t take the minimum. Simple as that.

How long do I have to make my choice?
Until tonight at midnight! Haha. Yeah, let’s summon the best practice police once more… because I am giving you NO scarcity or urgency. You’ve got the rest of your life to make the choice to step up. I’ll still be here. Ready when you are… ready for when the pain of staying exactly where you are is more than the pain of committing. Up to you. You have all the time in the world to wake up in the morning scared to look yourself in the mirror because you hear the screaming voices in your mind that you can do better… but you just can’t get yourself to do any better. How long do you want to put up with mediocrity? It’s time. Buy your ticket.

I don’t have time.
That’s what you’re used to saying but it’s not true. 100% of the time. Time is really all there is and you choose what to do with it. Time is all you have. You can’t manage it, you can only manage yourself. The pain of staying where you are needs to at some point be greater than the “pain” of going through the Breakthrough Challenge.

How much time does it take?
Wrong way to look at it. You just might find that becoming a more effective YOU means you actually GAIN time by going through this process… and it’s possibly you might therefore make more money while working less.

What if I don’t step up and commit?
Your other option is of course to do nothing. Stay where you are. If you have everything you could ever want and you are everything you’d ever hope to be, then you have no need for what I offer you. Your other options are to read more books, listen to more podcasts, attend more seminars, buy more stuff and get nowhere. You know where that takes you… to the land of lack and overwhelm. Do you want to go there? Then step up and commit. Buy your ticket.

What is the point of reading this?
Honestly, I have no idea why you’d be reading down here. There is every reason already to quit consuming words on a page and start moving. Why are you still reading this? You should have made your choice by now. What will it be? The minimum or maximum experience for you?

What if I have XYZ event coming up and can’t commit the 30 days?
If you know of any life events that will take you offline in the next month, don’t buy a ticket. I will still be here when those pass. If you know you’re having your first child in a few weeks, probably not a good time. If you’re going on a farming mission to Russia for a month with no cell reception, probably not a good time. You be the judge, just realize, it takes very little time.

I’m not good at email. What if it’s too much email?
You can’t tell me it’s too much email because this is what you signed up for. The whole deal is built around email. If you don’t answer email, ever. Then this won’t be for you. But don’t jump in head long and then come yapping at me that it’s too much because this is what you signed up for. Sure, some of you will want more. Some will want less. I’ve giving you EXACTLY enough and nothing more… with an ability to turn the spigot on high or low. Buy your ticket now.

What if I just don’t trust you yet?
That is your prerogative and it doesn’t hurt my feelings. If you don’t trust me and you are still reading all the way down here is it really true that you don’t trust me?