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How to Hit a 400 Yard Drive: 3 Critical Points

Kudos to my good buddy Russell. In one of his comments on a previous post he mentioned how he wants “more superficial information” like how to hit a golf ball 400 yards with a 3 wood. So this post goes out to all y’all who want a more superficial side of Seth. (If there’s actually “y’all” out there—which word suggest a plurality of audience members). For a future date, Rusty suggested a tutorial on how to cut your own hair, which thing I’m quite good at seeing how I haven’t paid anyone to cut my hair for years. Stay tuned for that one. This post’s about my favorite leisure activity and a unique ability to hit a golf ball a really long way… under special circumstances…

Being that Rusty has given me the green light to be superficial I might talk about myself a little bit here. It’s true. I’ve hit a golf ball over 400 yards numerous times with many witnesses (but never with a 3 wood, sorry Rusty). In some sense that puts me in an elite club. I don’t know what that “club” should or would be, but if there was one that had anything to do with hitting a golf ball 400 yards I might qualify by a few yards.

My brief golfing history: I hit my first 300 yard drive when I was 14 years old with a 3-wood on Fore Lakes Golf Course in West Valley City, Utah (not much of a course, just a little 9 hole executive). I made my first birdie on that same hole. I started golfing with a used set of clubs my uncle had given me. It’s been a little while since then. I’m much bigger now or taller at least with a little bit longer and a somewhat shinier clubs that are more explicitly functional (Mizuno MP30’s 2-PW, X-stiff Dynamic Gold +2 steel shafts, bent 3 degrees upright). I’ve never had a lesson in my life, but since high school I’ve somehow been able to flirt with scratch golf (I did more flirting in high school…) and I’ve won every long drive contest in every tournament I’ve been in outside of collegiate or prep sports. (If you don’t know what “scratch” is then don’t worry about it).

Nobody in my family really plays much golf, except my uncle, so I don’t know to whom I can attribute my golf mediocrity other than Tiger Woods himself. (No, he’s not on my speed dial but I got close enough to him one time that I could have punched him in the face had I wanted to). As A kid I would record every single tournament he played in the was broadcast on national television to watch it over and over through out the following week. Thus, I’m very much self-taught, or I just did what Tiger did. So this post is as unprofessional as is my golf.

PAUSE: I better watch it. This golf subject is way too enjoyable for me and I know way too much about way too much meaningless golf stuff. I can talk about golf for hours or days even, which would mean I can write about it for even longer. Straight to the point…

3 Critical Points to Hitting a Golf Ball 400 Yards

DISCLAIMER: I have two things to my advantage. First, I’m coordinated. Second, I’m 6’10”. Most of you have the former, but not the letter. The latter gives me all the advantage in the world to hit a golf ball 400 yards, if I have the former. (Being tall plays a different role when you actually try to score well in golf, in that sense it’s better to be a lot a bit shorter).

A golf club is a lever and you know what Archimedes said about levers and fulcrums, “Give me lever long enough and a fulcrum on which to place it and I shall move the world.” Yeah, I’ve got long… fulcrums and levers and stuff. So don’t you worry about what you can’t control, just do these three things and you’ll perform just fine.

Critical point number one: Forget everything that has anything to do with Happy Gilmore as it refers to golf. The movie is good entertainment sure, but it has given people an incrdibly false perception about golf in more ways than just how to hit a golf ball 400 yards. From a golfer’s viewpoint, from my viewpoint, the show is a disgrace to the game of golf, but albeit entertaining.

Always remember this: it is mechanically impossible for someone to hit a golf ball 440 yards swinging like Happy Gilmore. It’s not going to happen. You may think that “swinging harder” will make the ball go farther, but in golf, that’s just not the case. You can’t run up to a ball and swing as hard as you can and make the ball go any further. Don’t think so? Try me, I’ll give you a driver and I’ll take my 7 iron and I’ll out drive you by 50 yards. I only hit my 7 iron 205-207 yards. Distance is not about swinging hard, it’s about a lot of things that have nothing to do with swinging hard. Hitting the ball is mostly about proper timing and synchronization of your hips and shoulders. Almost as important are your stance, grip, ball position, and ball striking. None of those have anything to do with swinging hard. If you’ve ever seen Ernie Els hit a golf ball you’ll know why he’s called the Big Easy. He’s one of the longest drivers on the PGA tour. Check this…

Critical point number two: Tee the ball up higher and don’t rest your club on the ground prior to takeaway and place the ball all the way forward in your stance. This is critical. I use 3” tees (must be white and wooden). Don’t be afraid to tee it up and rip it. The top of the club face should hit the ball right at its equator. Beginners don’t tee the ball up high enough and when they do they’ll pop it straight up in the air because they rest their club on the ground before they swing and flub it.
Most people rest their driver on the ground prior to takeaway and skim the surface of the grass during the backswing. I got news for you. Your brain is accurate enough to help your muscles create a specific muscle memory point. Your downswing will likely return to that point, nip the grass (or plow it), and hit the clubface way above the sweet spot instead of right smack in the middle of it. The result is a weak shot. Don’t do that. Hover the club barely above the grass at setup, tee the ball up accordingly.

The reason why you must place the ball all the way forward in your stance (straight off your big toe) is because you want your driver to do what it’s meant to do. That may sound stupid, but it’s true. Your swing with your driver is different than with 3 woods from the turf, utility clubs, irons, wedges and putters. Your swing is shallow and wide; more “oval” than any other shot. . The impact point with the driver should be just before the club begins to ascend. The impact point with all other clubs, except a 3 wood off the tee, is descending. Just get used to teeing the ball forward and swinging wide and shallow.

Okay, that was three points, lucky you.

Critical point number three: For me, this one factor has made all the difference and has turned my mediocrity into superhuman strength. Have girl problems. I’ve hit my longest drives while releasing large amounts of dating and relationship stress in the form of focused adrenaline. Just get it all out man… and let it go. Just let it go. For those of you who don’t have girl problems, I’m sorry, but 400 yards is a bit far without that superhuman edge.

All in all, it should look like something like this. I even give you two swings for the price of one. (This shot is with a standard 45″ Titleist 905R with a Fujikura Speeder shaft).

Bling.

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Give to Get What You Want

Yup, here’s one about basic principles of killer persuasion…

WARNING: use the principle you are about to learn at your own discretion, it’s entirely possible that results may vary, and I hereby expunge myself from any and all liabilities occasioned by any negative ones (you shouldn’t get negative results unless you drastically goof something up. So don’t goof something up, a’ight?).

One of my favorite principles of persuasion to teach clients is how to get by giving. For those geeks out there who actually care about technical terms, we call this principle the Law of Obligation. Obligation is a scary word for some people; it shouldn’t be, at least in the context you’re about to learn. Obligation can literally be the ace up your sleeve in life or business or in getting your kids to eat their broccoli. It’s an easy and harmless way to generate goodwill, commitment, and relationships out of thin air.

Real life example. One afternoon, while grabbing lunch at my current favorite restaurant (Bajio’s—best Mexican food in the west, check it out and tell ‘em I sent you), I stood in line next to a medium-height, goateed up, well-dressed man with a fancy Blackberry and a Jawbone in his ear. It was lunch hour so naturally the restaurant was full to the gills with people and businessmen. The man was having a conversation about a piece of real estate. Hmmm… I like real estate. He ended his conversation just as he was about to order. In two minutes I was able to get to know this man and have him like me enough to offer me free business. How? I used the Law of Obligation.

After the man ordered his meal, a Flauta Bajio, he was given two simple options—“is this to go or to stay?” He was apparently set on staying… (Tisk, tisk, choosing to stay or to go at this restaurant means the difference between a full meal and a large snack). I always get my food to go at Bajio’s. As soon as he offered his reply, I leaned forward and whispered, “That’s a great choice. You must be hungry.” Very. “Great. Wanna know how to double your rations for the same price?” What? You can do that? “Yup, if you get your food to go you’ll get almost twice as much. Watch…” He watched as they dished out servings to others who were going and staying. He watched as I got the same meal, but to go, and ended up with almost twice the ingredients on top. A smile came across his face and I winked at him. “Next time you’re going to want to get your food to go aren’t ya? You get more for your buck.” We exchanged business cards and a few laughs. We chatted a bit and he offered me a complimentary window service for free. Turns out he owned a window and glass company.

What happened here? I gave to get. Because I let the man in on my little secret, he felt subconsciously obligated to build an acquaintance and offer me something in return—in this case, a free window service and maybe some future real estate dealings. Giving to get? Yeah, it is that simple.

People have been using the Law of Obligation as a persuasive technique almost since the beginning of time. How many times have you been offered free brushes, encyclopedias, estimates, CDs, DVDs, car services, special reports, or even Hare Krishna flowers? All are given in the hopes that you will give in to your subconscious inclination to reciprocate. At the same time, it’s important that you don’t give for the sole purpose of getting. That could be manipulative. If you make that your sole purpose, the person you are trying to persuade will subconsciously pick up on it, be disgusted, and turn away. If your intentions are 100% to get, you’ll more than likely give your intentions away in your nonverbal communication. Make your major purpose be one of goodwill and service and you’ll be surprised what you get in return.

Have you ever baked cookies for the neighbors? What did they do to reciprocate? Have you ever raked the neighbor’s lawn or taken out the trash? What was the reciprocation? Or how about this: Tupperware parties. News flash: people actually throw these silly parties for the sole purpose of selling you stuff, not to hang out, or not even because they like you. They serve refreshments and give away free Tupperware or other products. Well guess what? We all know how hard it is to attend a friend’s party, eat their food, take their free gifts, and then go home without buying a single thing. We almost can’t do it and it’s so uncomfortable. Why? Obligation. To get rid of the cognitive dissonance, the subconscious psychological pressure, we order the cheapest item in the catalog. Only then do we finally feel at peace and overcome our feeling of indebtedness to the host… and we go home psychologically appeased with a useless purchase to boot.

Here’s an even better classic example. I’m sure you can relate with this one. You need a car and instead of buying one online at carsmart.com or cars.com, you brave the storm of ancient terrible salesmanship and decide to hit one of the 787 local lots. At length, you’ve negotiated back and forth with the knucklehead salesman and are getting nowhere (his being obstinate makes you want the car even more). Just as you are about to walk away he pulls out the cliché, “You know what, let me go and run this by my manager to see what we can do.” As he gets up, he says, “Hey, I’m thirsty. I’m going to grab a drink, you want one?” Yeah! Sure! Thanks so much! You say, being completely oblivious to his ridiculous tactic. He comes back with the soda and… umm… guess what else? Yup, an even better deal from his manager—a seemingly unbeatable deal. It’s not quite the deal you wanted, but for some weird, indescribable reason you feel okay with it—you feel it’s the best deal you’re going to get. So, you’re quick to accept it.

Logically, why would you EVER buy a car that wasn’t the right deal? You did. The salesdude got you with the Law of Obligation. He had you emotionally wrapped up and he knew it. He offered you a $.50 can of soda and you bought a $30,000 vehicle. Fair? No. Your fault? Yes. That can of soda created a subconscious sense of debt or obligation that you felt you needed to overcome by offering goodwill in return—i.e., buying a vehicle you didn’t want. The moral of this story is to never accept free stuff from salespersons before you’ve settled on a price. (And then after you’ve settled on a price, and taken the free soda, don’t let your guard down because he’ll sell you on three levels of insurance and warranties).

SUMMARY: give something to get. It works. Just don’t be a manipulative jerk about it, and use it to make the world a better place.